Building consumer trust is not easy. With so many claims competing for attention, even certified brands face the challenge of standing out and substantiating their impact. As consumer expectations rise and regulatory pressure grows, third-party certification remains a powerful tool—not just for proving compliance, but for building lasting credibility.
This moderated panel brings together experts from across the retail, manufacturing, and certification sectors to explore how verified claims can strengthen brand trust, mitigate the risk of misleading claims, and enhance transparency across the value chain. Whether you’re already leveraging certifications or looking to elevate their impact, this session will offer actionable insights.
Through real-world case studies—including Amazon’s Climate Pledge Friendly program—panelists will share strategies for using certification to drive responsible marketing, influence procurement, and support ESG goals.
Join us and Learn:
- How certifications vary and what to look for—and avoid—when selecting the right one
- How large platforms like Amazon’s Climate Pledge Friendly program integrate certification into customer-facing initiatives
- Which certification programs help consumers identify credible, environmentally preferable products
Can’t join us in real time? Register anyway and we’ll send you the recording!